Our CTO is a mobile gadget aficionado (which means juggling iPhone, Blackberry and Android handsets at the same time!).

This is great for you and your customers — because we've combined this with our love of direct marketing and delivering personalised content, to create: the Maglet™ This beautiful app delivers all your juicy content, offers and customer engagement, directly into the hands (or pockets) of your customers and prospects.

It's a "magazine applet" — like a customer magazine, designed to promote premium brands, your direct marketing application, developed by ODT, is seamless and great to use.

Customers love to download and install your application because it delivers convenience and value to engage your customers.

If your company or organisation could benefit from an app to reach out to targeted individuals, based on the kind of selection and engagement that we know works. (e.g. you buy a BMW, and as part of the after-sales engagement with the customer, provide them an exclusive BMW iPhone application that provides useful services and information), then get in touch.

Maglet™ provides a conduit to build the relationship with your customers, turning them into a repeat sale, when the opportune time to trade in their old model comes around.

Our apps can deliver tickets / barcodes for entry to exclusive launches and events, allowing a manager in a given market to contact just their clients and trigger the most personal and convenient of invitations or communications

iPhone, Android and Blackberry apps definitely fall into the "used well at first, but later discarded" or "enduring favorite" styles...

Clients with a high-value proposition will probably enjoy longevity of use. So the app we will develop for you will fit into the enduring favorite style — by ensuring functionality as well as simplicity.

Or if you prefer; an app that only has a useful lifetime that matches your campaign. That's not necessarily a negative, especially if there's a wow factor in having the app in the first place, or a sense of "exclusivity" audience that they have it, when others don't!

Get in touch now to see how we can build and promote a smart phone app for you.

Of course — we also do SMS and MMS too...