Seriously effective email marketing, made easy

Managed service or software solution - the choice is yours

If you would like On Demand to manage production of your next email campaign, please call us on 01284 749 105 or email us juliant@ondemandtechnology.co.uk

If you would like to create and send your own campaigns through our browser based solution click here

• Highly intuitive and easy to use
• Supported by dedicated account managers
• Flat fee options or pay per email, from as little as 0.5p
• Powerful tracking and reporting
• One-click' content personalisation
• No software to install
• No technical or design skills required
• Top delivery rates

Email Is:

• Immediate - fast delivery and turnaround on campaigns
• Trackable - exact ROI calculations can be achieved through click tracking
• Low cost - distribute your message from as little as £5/1000
• Flexible - acquire, retain, develop or win back customers
• Outbound - drive traffic to your website
• Green - email marketing is paper-free

More On Email...

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

• Sending emails with the purpose of enhancing the relationship of your current or old customers and to encourage customer loyalty and repeat business.
• Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
• The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
• An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic*
• It is instant, an email arrives in a few seconds or minutes.
• It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
• It is easy to track. You can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, correlate sales with marketing.
• You can generate repeat business affordably and automatically
• You can reach substantial numbers of email subscribers who have opted in (consented) to receive email communications on subjects of interest to them
• Over half of Internet users check or send email on a typical day
• Specific types of interaction with messages can trigger other messages to be automatically delivered.
• Specific types of interaction with messages can trigger other events such as updating the profile of your customer to indicate a specific interest category.

* Brownlow, M: "Why do email marketing?", Email Marketing Reports, January 2008

Campaign Management

Quickly plan, execute, monitor and automate campaigns that touch prospects and customers with the right personalised message, interaction, or offer - at the right time.

Personal

We can personalise your communication, use Dynamic Content and Image Personalisation to help increase response. This can be stand alone, or as part of a Cross Media campaign utilising multi channel communication.

Campaign Analysis

Easy access to campaign analysis including numbers of emails sent, open rates, click-throughs, unsubscribes and bounces.

Allowing you to analyse customer behaviour and campaign performance to better focus on the highest value campaigns and customers.

Increase delivery rate

Sending both HTML and Text email format, we deliver all outbound communications as a two part MIME message, this means that if the HTML is blocked, the text format will be delivered in its place, thus maintaining the highest possible delivery rate and reducing bounced mail.

Stay legal

Start communicating regularly, effectively, efficiently and legally with your customers and prospects - you are required to obtain opt-in when using permission based marketing - to avoid being a spammer, and breaking the law! We can advise on data protection legislation and any data supplied by ODT is double opt in.

Bounces*

ODT will automatically produce a report of bounced emails, enabling you to analyse the accurate numbers of delivered vs undelivered emails.

Automatic Unsubscribe

Records are automatically marked as 'do not email' should the recipient choose to unsubscribe from receiving your email communications.

CRM Integration

We offer a suite of application connectors with all main CRM solutions (Sage, Microsoft, Goldmine etc) enabling you to utilise your existing data quickly and easily.

Spam check

Assess the likelihood of emails being rejected, due to unsuitable choice of words and content, by running your email through spam assasin - helping you to create an email that will not be stopped by spam filters.

Want automated production of your email and multi channel marketing, incorporating image personalisation, dynamic content and true cross media campaigns? Dialogue® is for you...