Dynamic content varies for each recipient dependent on flags in your data to denote different customer segments.

This can be produced through multiple channels - direct mail, email, SMS & MMS to achieve Cross Media Personalisation.

At its simplest a product image or photo may be replaced by another more relevant to the recipient.

At its most sophisticated the entire communication can be customised to your customer.

Offers, products, back ground images, logos, recipients' address, local maps etc can all be variably included - the only limit is your imagination and the segmented data available.

Enabling you to communicate with your customers one to one, with a truly personal message.

Rule based templates are designed to your requirements - production is automated and you benefit from centralised production & postage / distribution costs, meaning your bespoke marketing communications cost less.

Artwork for campaigns and rules based Dynamic Content can be produced by you or your agency (or if you want we can help!).

These can be loaded into our Dialogue® system to give you finger tip control of your multi channel, cross media, personalised communication.